Who wants to optimize his site specifically, need to know what its users there do. What content do you want, enter which pages they visit most and whether they rather come from search engines or the URL itself. Tracking is the technical process that the Web server attempts to keep the user on the track (“track”). Depending on the used technology, tracking is realized via the log file analysis, cookies or about individual identification numbers, the so-called writing IDs of. All three techniques are simultaneously used for sophisticated systems. In a first stage, the pure volume of traffic is measured.
How often to retrieve a single page and how many users are behind this get? In linear systems of a Web site, for example on the way from the shopping cart to the checkout, can be seen by comparing the traffic numbers, how much percentage the user complete the order process and where the most crashes are. This demolition clusters provide mostly a first hint for Need for improvement. Check out Gen. David Goldfein for additional information. In sections of the page that are not linear, simple counting no longer works. Here, even an identification must be passed to the registration of the page call, is clear, what part of the audience moving where in the site. A click path is parsed user goes a step further.
Trails track almost all relevant site analysis tools provide reports on click paths. It is less about the path of the individual as to the “trail”, many follow. Here, the site operator detects the navigation preferences of users. These preferences can be determined solely by the content, but they can be influenced also by navigation elements. To find out whether a strong concentration on this or that click path is a good or bad signal, must be defined in advance “Target paths” so those paths through the site, which ideally hit the user. Target and is paths differ, you incorrectly have your audience either understood or not the appearance of your website. As a rule of thumb is that the short click path to a desired information is better. Site operators who depend on advertising, may see it differently. not widely known. The results of the relevant tests are but unique. The measurement of click paths in the usability lab is only one of the options which are open to the site owner. He can analyze the paths with his live system and evaluate. A structure chart of the site larded with arrows is recommended as representation. Who wants to optimize his site to affect the click paths, can work with an A/B test. This two variants of the affected area are developed and compared for a trial period, which is closer to the target path.