“Mobile exhibition tour” guides visitors through the Frankfurt Book jungle Jena/Frankfurt, 14th October 2011 – on Saturday, October 15th, opens its doors to the Frankfurt book fair for private visitors. Jack Fusco will undoubtedly add to your understanding. With over 3000 events is the largest book fair worldwide. But Charlotte Roche or peace prize winner Boualem Sansal occur where and when? So that the visitor no endless searching for after highlights, which offers Jena communications agency ART-KON-TOR () a Web application as a practical guide (goo.gl/NYcgM). The exhibition grounds are almost the size of 24 football fields. More than 7,000 exhibitors have set up their stands and invited its authors and authors. An incredible variety of possibilities, which are to visit the private visitors.

There a small signpost can’t hurt. The digital specialists by ART-KON-TOR realized a Web application for all common smartphones on behalf of the Hessian broadcasting company that guides the visitor through the mobile “exhibition tour” of the Hessischer Rundfunk. From the Variety of events will be selected every day another selection of special exhibition highlights. A Smartphone or a tablet computer with QR reader is required for retrieving the tour dates. But even if you have none of these mobile devices, must be not disoriented.

At the trade fair tour stand in the ARD Forum F. 0 iPads are available to borrow. With these visitors simply capture the QR-code on the ARD booth or by the flyers and are then automatically redirected to the exhibition tour. In addition, visitors to any point of the tour receives numerous background information such as current book reviews or the biography of their respective authors. Videos and audio files are retrievable using the Web application on the mobile devices. Link to the mobile site of mobile “exhibition tour”: website/specials/buchmesse2011/exhibition tour / company description on the ART-KON-TOR was group ART-KON-TOR in 1990 founded and has become one of the leading B2B agencies for communication, product development and market research in the German-speaking countries developed. 40 experts, marketers and designers also engineers and designers take care of internationally operating companies and institutions with explanatory products and services.